“ told me everything they could do-they trusted me, and I trusted them,” Choppa told Billboard. Instead, he chose to sign a distribution deal with UnitedMasters. The labels reportedly offered Choppa multimillion-dollar recording contracts, but after reviewing each one, Choppa decided to turned them down. Just make it big, make it a household name.” He reportedly turned down $3 million offers from major labels to work with UnitedMastersĪs a result of the massive successes of Choppa’s single “Shotta Flow” and its sequel “Shotta Flow 2,” he attracted national attention and sparked a bidding war between major labels, including Republic, Interscope and Caroline Records. “With No Love Entertainment, I want to pretty much make it into a label. “It’s pretty much a brand, all that,” he explained during a June 2019 interview with XXL. It refers to a movement Choppa launched with some of his friends and local artists in Memphis. The name isn’t just a cool acronym though. The “NLE” in Choppa’s stage name stands for No Love Entertainment. Choppa later released a remix featuring Blueface, which has already racked up over 90 million views on YouTube. The track was also certified platinum by the RIAA in June 2019. After leaking a clip of the song, along with a 3-minute of him goofing around YouTube, Choppa officially dropped the single, which earned him his first Billboard Hot 100 entry, peaking at No. NLE Choppa released a series of singles in 2018, but it wasn’t until he dropped “Shotta Flow” in January 2019 that he had his first hit. I started taking it serious after I found out I could actually do good with it.” His first Billboard Hot 100 hit was “Shotta Flow” Now, I guess I’m making stuff that people actually want to hear. “I was recording stuff, but I guess it wasn’t good music. After realizing he had talent and something to say, he finally decided to give the career a real shot. “A year ago, I wasn’t doing what I was doing now,” Choppa told XXL. For the most part, Choppa looked at rap as a fun hobby. In fact, it wasn’t until last year that he even began taking his craft seriously. He started taking a career in rap seriously in 2018Ĭhoppa didn’t always have aspirations of becoming a rapper. It’s unclear what the “YNR” stands for, as Choppa has not spoken about his past stage name in interviews, but he has said that “Choppa” was a nickname he got as a kid. He released his first single, “No Love Anthem,” and debut mixtape, No Love the Takeover, under this moniker before changing his name to NLE Choppa. In 10 years, I want to look back and think, 'I created something big.When the Memphis artist first began rapping, he used the stage name YNR Choppa. "I want to be able to have my own label, so I can build something from the ground up. "I get to own all my music, so it's just a better deal ," the rapper explained. As Billboard reported back in February, the $3 million contract came without an advance and sees Choppa retain full ownership of his masters. "Shotta Flow" kicked off a fierce bidding war when it arrived earlier this year, although NLE Choppa brushed most of the high-profile offers aside in favor of a deal with Steve Stoute's independent distribution company UnitedMasters. The video is just as much fun, with the two artists doing a lot of goofing off. Meanwhile Blueface bolsters "Shotta Flow" with another idiosyncratic verse, full of absurd lines and that off-kilter flow. Now he's back to give the song a further push with a Blueface remix, and it's been given a Cole Bennett video treatment, too.Īs with the original version, the hard-hitting but bare-bones beat has NLE Choppa flexing his talents. Earlier this year, 16-year-old Memphis rapper NLE Choppa caught a lot of attention for his bouncy, menacing track "Shotta Flow." Accompanied by a lively video that saw him and a number of his friends having a blast, the song quickly catapulted him to stardom.
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